Marketing Services

The official marketing manual is designed to provide you with everything you need to prepare effectively for the MiningWorld Central Asia Exhibition. However, this manual is not intended to replace the personal marketing service that we can offer to exhibitors. If you need any marketing advice or branding assistance, please contact a member of the MiningWorld Events team on +44(0)207 596 5004.

To ensure that your company makes the most out of your investment in MiningWorld Central Asia 2007, we strongly recommend that you invite your key customers and prospective buyers to visit you at the exhibition. ITE have identified from visitor and exhibitor research carried out at previous mining exhibitions that the single most powerful resource for attracting customers and ensuring high stand traffic is through direct mailing of complimentary visitor tickets. By personally inviting companies you will ensure that the people that you would like to see will visit your stand, as well as meeting the trade visitors invited through ITE’s qualified visitor database.

Marketing doesn't get any more direct than Exhibitions!!

How to maximise publicity

.   Read these notes carefully and plan your promotional campaign for MiningWorld Cental Asia Exhibition in Almaty

.   Prepare a Press release on your participation at MiningWorld Central Asia Exhibition, highlighting any areas of particular newsworthy interest. Issue this Press Release to all relevant trade, business and consumer publications in good time for their editorial deadlines.

.   Contact ITE Group Plc - MiningWorld Event Team with any interesting client stories/case studies. This is an excellent way to promote yourself and your relationship with your client base.

.   Plan your advertising schedule and book advertisements with the appropriate media, using the MiningWorld Cental Asia Exhibition name, dates, venue and your stand number, to promote your presence at the show.

.   Take advantage of the Marketing & Sponsorship opportunities available from the MiningWorld Events - Contact Kamran Mehdiyev on +44(0) 207 596 5004.

.   Promote your participation at MiningWorld Central Asia Exhibition to your customers by sending them Complimentary Visitor Tickets.

.   Invite your key clients by sending out our MiningWorld Central Asia Exhibition VIP invitations. 100 VIP Invitations are provided to each registered exhibitor with our compliments.

.   After the MiningWorld Central Asia Exhibition, be sure to follow up any press enquiries and inform the MiningWorld Events Team of any newsworthy stories, i.e. levels of business conducted, response to new products / services, etc.

MiningWorld Central Asia Exhibition - THE COMPLETE INDUSTRY FORUM...

                                                                                                    ...COMPREHENSIVE THEREFORE ESSENTIAL

EVENT CATALOGUE MARKETING

Almost every exhibition has an exhibition catalogue. Commissioned by the event organiser, the core editorial features of these publications are the profiles of all the exhibitors at the show, along with the floor plan, list of exhibitors, speaker/event programme, and essential visitor information.

At MiningWorld Central Asia Exhibition, a basic editorial listing in the catalogue is usually free for exhibitors. But there are also many other creative ways you can exploit the potential of this medium to lift your company head and shoulders above your competitors - often at a relatively small, or even no, cost.

Exclusive marketing opportunity:

Remember that the catalogue (sometimes known as the event guide, visitor guide of show guide) is an exclusive marketing opportunity. This is because:

You are only entitled to an editorial entry by virtue of the fact that you have decided to take a stand at the event.

At most exhibitions, advertisements in the catalogue are restricted to exhibitors only.

So, once you have booked your stand, make the most of the catalogue! After all, we are producing it for the exhibitors benefit.

The catalogue is the one item that most of your key customers are virtually guaranteed to take away from the event.

Typically, exhibition visitors use the floor plan, product guide, list of exhibitors and seminar/conference programme to find their way around on the day. Then they study the profiles of the exhibitors - and read the advertising - in more depth on their journey back from the exhibition, and in the relative peace and quiet of their office or home. And they will repeatedly use the catalogue as a research tool, for months or even years after the exhibition.

The catalogue is therefore the perfect opportunity to reinforce the success of a recent meeting with a key client or prospective client. You can also use the exhibition guide to present your credentials to hundreds or thousands of other prospective clients who have recently taken time out of their lives, and incurred travel and other opportunity costs, to find out a lot more about new or existing suppliers.