Why Exhibitions

WHY EXHIBITIONS - Planning For Success

The Economic Impact of Exhibitions

Exhibitions are a powerful, flexible and highly cost-effective business tool - as well as being significant wealth generators in their own right. In established economies they are a vital part of the marketing mix, alongside direct selling, advertising, direct mail and the Internet.

In new and emerging markets they are a direct catalyst for industrial and commercial development:

• Driving industrial development and technology transfer
• Boosting regional and national industry, by providing a shop window for goods
• Stimulating foreign investment in industry and infrastructure

Exhibitions also have a major impact on local and national economies:

• Generating direct spending on local hotels, restaurants, transport etc.
• Creating employment - directly, in convention centres, hotels, restaurants etc, and indirectly, by assisting the development of small and medium enterprises
• Raising city/regional profile

Why Exhibit At An Exhibition

Exhibitions are one of the most effective mediums for establishing and maintaining customer relations. In an increasingly digital age, they are the only media where buyer, seller and product physically come together - a potent force for business.

Highly targeted

With their tightly focused profiles and carefully targeted audiences, trade exhibitions are a highly cost-effective sales and marketing platform. ITE Group plc is committed to delivering business contacts that create value for each and every customer. Through buyer clubs, appointment setting systems etc, and on-line visitor planning services, we match the needs of buyers and suppliers ever more closely.

Flexible

Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents. With a wealth of exposure opportunities, from stand presence and sponsorship, to seminars and competitions, and awards, together with our web sites, ITE Group Plc events provide a dynamic environment for your sales and marketing activities.

A two-way communication process

Unlike magazines and direct mail, exhibitions involve a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face - the most effective way to build and sustain customer relations.

A three-dimensional media

An advert, direct mailing or web page may say a product is the fastest, quietest, smallest or most advanced on the market. At an exhibition, suppliers can physically demonstrate product benefits, and visitors can see, touch, taste, smell, hear, and judge, for themselves.

Speed to market

Exhibitions offer mass exposure, enabling you to reach a large proportion of the marketplace in a short space of time. They are also one of the quickest and most cost-effective means of exploring and entering new export markets.

ITE Group plc | 105 Salusbury Road | London| NW6 6RG| United Kingdom